Selling hard or easy is a function of the product, market (prospects), competition, timing. It also depends upon our approach to sales. My background is in selling technology and food products to businesses and consumers. So following text is a generalization in the context of my experience across these sales horizons. Our sales approach depends upon our inner voice, level of knowledge, and our personal development. Lack of Knowledge WIIFM We are humans, and our minds are alm

Sales commoditization is the curse that many technology companies are facing today. The buyers have evolved to a more aware level while the