What do we do?
We believe strategy means nothing without execution so we do B2B demand generation, inside sales, field sales for tech companies, while rapidly experimenting on GTM strategies aka Hypotheses. We execute, learn and plan around the growth and product market fit strategies, in that order. We build the systems of execution necessary for the chosen growth strategy so that it runs without chocking bandwidth of key individuals. We believe in training internal teams and executing the growth strategies with them by deploying necessary resources. We don't undertake outsourced sales development projects. We're hired for our expertise in B2B sales. Our clients pay us for bringing outcomes while building a healthy sales and marketing culture internally.
Why do we do what we do?
We believe in living with a choice. So for us selling and marketing comes as a choice. We love doing rapid experiments and discovery led GTM, Product market fit exploration. We believe in business model innovation to achieve hyper growth. Highly successful enterprises constantly engage in executing variety of strategies. We find our vision in institutionalising the product and market led growth. We develop our team to be business analysts who are good at sales. We believe in selling without anxiety and with authenticity. How we sell our services to you is how we do it for your prospects. The benefit of Insignytics sales enablement is to quickly test which strategy brings repeatable business and which doesn't without investing a fortune in it.
How do we execute?
We work in 4 modes blended: GTM Strategy Consulting, Demand Generation, Sales Content and Field Sales Support. We've a team of Business Analysts who work on this project. Typical engagement expands from 3 month to 24 months based on objectives. We create stories that help market better understand client's proposition and we prospect, to test it. We use proprietary smart blended prospecting approach to build conversations. We participate in sales. We apply use-case elicitation techniques to hold a higher ground in sales conversation. We follow a discovery led GTM approach. We are marketeers who sell creatively. We want our clients to invest in sales so by choice. We don't do purely commission based engagements or outsourcing of sales.