What do we do?
We believe strategy means nothing without execution so we do demand generation, inside sales, field sales while rapidly experimenting on GTM strategies. We execute, learn and plan around the growth strategies, in that order. We build the systems of execution necessary for the chosen growth strategy so that it runs without chocking bandwidth of key individuals. We believe in training internal teams and executing the growth strategies with them by deploying necessary resources. We don't undertake outsourced sales development projects. Our clients pay us for bringing outcomes while building a healthy sales and marketing culture internally.
Why do we do what we do?
We believe in living with choice. So for us selling and marketing comes as a choice. We love doing rapid experiments and discovery led GTM exploration. We believe in business model innovation to achieve hyper growth. Highly successful enterprises constantly engage in executing variety of business model innovation strategies; Others either find it overwhelming or they do not have time for this. We find our vision in institutionalizing the business model innovation through an execution and result oriented strategy consulting for firms. We aim to create an ecosystem of highly successful and innovative enterprises. We believe in selling without anxiety and with authenticity.
How do we execute?
We work in 4 modes blended: Demand Generation, Inside Sales Support, and Field Sales Support, Katalist - which is all inclusive. A typical engagement expands from 3 month to 24 months based on objectives. We create stories that will help market to better understand client's proposition and we prospect to test it. We use proprietary smart blended prospecting approach to generate leads. We participate in sales. We design inbound SAAS marketing strategies centered around content. We follow a discovery led GTM approach. We help enterprises choose a growth strategy with a clear commercial perspective. We are marketeers who sell. We want our clients to invest in sales so by choice we don't do pure commission based engagements.