Your GTM is a Hypothesis!
Initial sales in B2B Enterprise Tech are done based on assumptions about market, we help you validate these assumptions quickly, economically and scientifically
Get Product Market Fit (PMF) Done
What do we do?
We believe strategy means nothing without execution so we do B2B demand generation, inside sales, field sales for tech companies, while rapidly experimenting on GTM strategies aka Hypotheses. We execute, learn and plan around the growth and product market fit strategies, in that order. We build the systems of execution necessary for the chosen growth strategy so that it runs without chocking bandwidth of key individuals. We believe in training internal teams and executing the growth strategies with them by deploying necessary resources. We don't undertake outsourced sales development projects. We're hired for our expertise in B2B sales. Our clients pay us for bringing outcomes while building a healthy sales and marketing culture internally.
Why do we do what we do?
We believe in living with a choice. So for us selling and marketing comes as a choice. We love doing rapid experiments and discovery led GTM, Product market fit exploration. We believe in business model innovation to achieve hyper growth. Highly successful enterprises constantly engage in executing variety of strategies. We find our vision in institutionalising the product and market led growth. We aim to create an ecosystem of highly successful and innovative enterprises. We believe in selling without anxiety and with authenticity. How we sell our services to you is how we do it for your prospects. The benefit of Insignytics sales enablement is to experience which strategy brings business and which doesn't without investing a fortune in it.
How do we execute?
We work in 4 modes blended: GTM Consulting, Demand Generation, Sales Content and Field Sales Support. A typical engagement expands from 3 month to 24 months based on objectives. We create stories that will help market to better understand client's proposition and we prospect, to test it. We use proprietary smart blended prospecting approach to generate conversations. We participate in sales. We design product led growth marketing strategies centered around content and community. We follow a discovery led GTM approach. We help enterprises choose a growth strategy with a clear commercial perspective. We are marketeers who sell. We want our clients to invest in sales so by choice we don't do commission based engagements.